A mock campaign for a mock brand focused on cornering a niche ice cream consumer.

Creative Internship: Jane's Day Off

Jane's Day Off originated from the idea of creating the perfect ice cream for stoners. It expanded into targeting people will anxiety & depression as well.

As part of the brand creation, we decided that we would have physical storefronts. This is a mockup of the menu with some of our flavors. 

An example of our Instagram page as well as our Snapchat filter to encourage awareness & engagement with the brand.