A mock campaign for a mock brand focused on cornering a niche ice cream consumer.
Creative Internship: Jane's Day Off
Jane's Day Off originated from the idea of creating the perfect ice cream for stoners. It expanded into targeting people will anxiety & depression as well.
As part of the brand creation, we decided that we would have physical storefronts. This is a mockup of the menu with some of our flavors.
An example of our Instagram page as well as our Snapchat filter to encourage awareness & engagement with the brand.