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Duo Print Exercise (3 Print Ads)
Insight: Burt’s Bees would be just as good a product for men as it is for women.
Problem: Burt’s Bees is currently only marketed towards women.
USP: Burt’s Bees natural formula is more reliable and works better than other lip balms.
Voice or Tone: Cheeky yet masculine
Partner: Jose Lopez
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