Duo Print Exercise (3 Print Ads)

Strategy

Insight: Burt’s Bees would be just as good a product for men as it is for women.

Problem: Burt’s Bees is currently only marketed towards women.

USP: Burt’s Bees natural formula is more reliable and works better than other lip balms.

Voice or Tone: Cheeky yet masculine

Partner: Jose Lopez

Burt's Bees -"Honey Ad"
Burt's Bees - Chainsaw Ad
Burt's Bee - Damn Bees Ad
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