top of page
Duo Print Exercise (3 Print Ads)
Strategy
Insight: Burt’s Bees would be just as good a product for men as it is for women.
Problem: Burt’s Bees is currently only marketed towards women.
USP: Burt’s Bees natural formula is more reliable and works better than other lip balms.
Voice or Tone: Cheeky yet masculine
Partner: Jose Lopez



bottom of page