City of Norman Animal Welfare
A small campaign made to highlight City of Norman Animal Welfare and encourage adoptions.
Target Audience: 20-30 year olds without children who would be in the market to adopt a pet.
Insight: Pets bring something new to your life by being a new, often pleasant relationship. They will never be disappointed in you—they look up to you.
USP: Adopting a pet can help launch you into a new story, where you’re their hero in even mundane moments.