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City of Norman Animal Welfare

A small campaign made to highlight City of Norman Animal Welfare and encourage adoptions.

Copywriter: Alex Rosser


Target Audience: 20-30 year olds without children who would be in the market to adopt a pet.

Insight: Pets bring something new to your life by being a new, often pleasant relationship. They will never be disappointed in you—they look up to you.

USP: Adopting a pet can help launch you into a new story, where you’re their hero in even mundane moments.

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Norman Animal Welfare Print Ad - Graham
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